What is the process for All County franchisees to use their own developed advertising materials?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
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We will provide you with start-up marketing materials and templates. There is no guarantee of success from these materials. You may use any advertising or promotional materials you have developed after we have approved the materials. You must submit samples of all proposed advertising, promotional and marketing materials to us for approval before you use them and we will approve or disapprove of them within 15 days after our receipt of the proposed materials.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 20–26)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, franchisees may use advertising or promotional materials they develop themselves, but only after All County has approved them. To get approval, franchisees must submit samples of all proposed advertising, promotional, and marketing materials to All County for review. All County will then approve or disapprove the submitted materials within 15 days of receipt.
This approval process ensures that all advertising and promotional efforts align with All County's brand standards and marketing strategies. It allows All County to maintain consistency in its messaging and protect its brand image across all franchise locations. Franchisees should factor this 15-day review period into their marketing timelines to avoid delays in launching their campaigns.
In addition to this requirement, All County franchisees must spend a minimum of $3,000 initially on local advertising and promotion. Furthermore, they are required to spend no less than $1,500 each month for ongoing local advertising and promotion of their All County franchise business. These minimum spending requirements ensure that franchisees actively promote their businesses within their local markets, supplementing the broader advertising efforts managed by All County through its Advertising Fund.