Which page of the All County Franchise Agreement covers 'Confidential Information'?

15. CONFIDENTIAL INFORMATION.

• 15.1. Determination of Confidential Information. We possess and will continue to develop and acquire certain confidential information relating to the development and operation of ALL COUNTY® businesses. Confidential information is proprietary to us. Confidential information may be disclosed to you that may include, but is not limited to:
  • 15.1.1. Locations. Our location selection criteria;
  • 15.1.2. Business Practices. Our trade secrets, methods, formats, specifications, standards, systems, procedures, the Operations Manual, any other proprietary materials, and knowledge of and experience in developing and operating ALL COUNTY® businesses;
  • 15.1.3. Marketing and Advertising. Our marketing and advertising programs for ALL COUNTY® businesses and the sales and marketing techniques used;
  • 15.1.4. Materials and Supplies. Knowledge of our specifications for and suppliers of certain fixtures, furnishings, equipment, products, materials and supplies; and
  • 15.1.5. Reports and Records. Knowledge of the operating results and financial performance of ALL COUNTY® businesses other than your Business.
• 15.2. Business Purposes Only. You will not acquire any interest in confidential information, other than the right to utilize confidential information disclosed to you in operating the Business during the Term of this Agreement. Use or duplication of any confidential information in any other business will constitute an unfair method of competition and a violation of this Agreement. Confidential information is disclosed to you solely on the condition that you agree that you:
  • 15.2.1. Business Only. You will not use confidential information in any other business or capacity.
• 15.2.2. Term. You will maintain the absolute confidentiality of confidential information during and after the Term of this Agreement.
• 15.2.3. Copies. You will not make unauthorized copies of any portion of confidential information disclosed to you in any format.
• 15.2.4. Safeguards. You will adopt and implement all reasonable safeguard procedures, including those that we prescribe from time to time to prevent unauthorized use or disclosure of confidential information, including, without limitation, restrictions on disclosure to the Business' personnel and others.
• 15.3. Ideas, Concepts, Techniques or Materials. All ideas, concepts, techniques or materials relating to an ALL COUNTY® business, whether or not constituting protected intellectual property, and whether created by or on behalf of you or your owners, will be promptly disclosed to us, deemed to be our sole and exclusive property and part of the System and deemed to be works made for hire for us. You and your owners agree to sign whatever assignment or other documents we may request from time to time to evidence our ownership or to assist us in securing intellectual property rights in such ideas, concepts, techniques or materials.

Source: Item 23 — Receipts (FDD pages 43–157)