Can All County outsource the marketing and advertising for the Advertising Fund?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
We will direct and control all programs financed by the Advertising Fund, with sole business judgment over the creative concept materials and endorsements used therein and the geographic market and media placement and allocation thereof.
We may do the marketing and advertising or we may elect to outsource the marketing and advertising to an agency.
Source: Item 23 — Receipts (FDD pages 43–157)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, All County has the option to outsource marketing and advertising for the Advertising Fund. The FDD specifies that All County will direct and control all programs financed by the Advertising Fund, exercising sole business judgment over creative materials, endorsements, market placement, and allocation.
Specifically, All County can either handle the marketing and advertising themselves or choose to outsource these functions to an agency. This flexibility allows All County to select the most efficient and effective approach for managing the Advertising Fund, potentially leveraging external expertise and resources when beneficial.
As an All County franchisee, this means that while you contribute to the Advertising Fund, the specific strategies and execution of marketing campaigns may be handled either internally by All County or by an external agency selected by them. Franchisees should stay informed about how the Advertising Fund is being managed and utilized to promote the All County brand, as the FDD states that All County will furnish samples of advertising and marketing materials when deemed appropriate.