What is All County's obligation regarding endeavoring to utilize the Advertising Fund?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
17.1. Advertising Fund. We may establish an advertising fund ("Advertising Fund") for such advertising, marketing and public relations programs and materials as we deem necessary or appropriate in our sole business judgment. The Advertising Fund is intended to maximize recognition of the Marks and patronage of ALL COUNTY® businesses**.** We will endeavor to utilize the Advertising Fund to develop advertising and marketing materials and programs and to place
advertising that will benefit all ALL COUNTY® businesses. You will be required to contribute to the Advertising Fund as set forth in this Agreement.
Source: Item 23 — Receipts (FDD pages 43–157)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, All County will endeavor to utilize the Advertising Fund to develop advertising and marketing materials and programs and to place advertising that will benefit all All County businesses. Franchisees are required to contribute to this fund as outlined in the Franchise Agreement.
The Advertising Fund is intended to maximize recognition of the All County marks and patronage of All County businesses. All County retains sole business judgment over the creative concept materials and endorsements used in advertising, as well as the geographic market and media placement and allocation thereof. All County may manage the marketing and advertising internally or outsource it to an agency.
The Advertising Fund may cover costs related to advertising, marketing, public relations, and promotional programs. This includes radio, cable television, and print advertising campaigns, website development, direct mail advertising, marketing surveys, and the employment of advertising or public relations agencies. All County will provide franchisees with samples of advertising and marketing materials at no additional cost when deemed appropriate, with multiple copies available at the franchisee's expense for production, shipping, handling, and storage.