What is the minimum monthly advertising fee for an All County franchise?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
| TYPE OF FEE | AMOUNT | DUE DATE | REMARKS |
|---|---|---|---|
| Professional Organization Fees | Varies. The estimated range of the required fees annually is $300 to $1,000 | Varies | Paid to any professional organizations to which we require you to belong. |
| Additional Required Training Fees | Varies. Typically $300 per day if we elect to charge for training. The estimated range of the required fees annually for additional training is $300 to $2,000 | As we and you agree | Paid to us for additional required training. |
| Per Day Fee | $300, subject to change | As we and you agree | Paid to us if you need us to help you operate the Franchise. |
| Advertising Fee | The greater of 1% of Gross Revenue1 or $195 per month | When the Royalty is paid | Paid to us to promote the Marks and the System regionally or nationally. |
| Auditing Costs | Actual Costs | Reimbursement of our actual auditing costs | We assess this charge only for audits needed in the event you fail to comply with the Franchise Agreement, fail to allow full access to your recor |
Source: Item 6 — Other Fees (FDD pages 10–12)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, franchisees must pay an advertising fee. This fee is the greater of 1% of Gross Revenue or $195 per month. The advertising fee is paid to All County to promote their marks and system regionally or nationally. This fee is due when the royalty is paid.
For a prospective All County franchisee, this means that even if your gross revenue is low in the initial months, you will still need to budget at least $195 per month for advertising. As your revenue grows, the advertising fee will increase, but it is designed to support the overall brand and attract more customers to your franchise. It is important to understand what is included in regional and national advertising to assess the value of this fee.
It is also important to note the definition of "Gross Revenue" as it is used in the Franchise Agreement, because this definition determines the base upon which the 1% advertising fee is calculated. Gross Revenue includes all revenue derived from operating the franchise, whether from cash, check, credit, or e-commerce transactions, but excludes Maintenance Revenue, sales taxes collected and paid, and customer refunds, adjustments, credits and allowances.