What is the minimum Ad Fee contribution for an All County franchise?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
business that has been approved in writing by us.
- 16.1.3. Recruiting. You will not recruit or hire any person who is our employee or the employee of any other ALL COUNTY® business without obtaining the prior written permission of that person's employer.
17. MARKETING.
17.1. Advertising Fund. We may establish an advertising fund ("Advertising Fund") for such advertising, marketing and public relations programs and materials as we d
Source: Item 23 — Receipts (FDD pages 43–157)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, franchisees are required to contribute to the Advertising Fund. The minimum Ad Fee is the greater of one percent (1%) of the Business's Gross Revenue during the Accounting Period or One Hundred Ninety Five Dollars ($195). This Ad Fee is payable monthly, at the same time and in the same manner as the Royalty due. An Accounting Period is defined as one calendar month.
All County maintains control over the Advertising Fund, directing programs and making judgments on creative materials, market placement, and media allocation. The fund's purpose is to cover costs related to advertising, marketing, public relations, and promotional activities that enhance the All County system's image. These activities include radio, television, print advertising, website maintenance, direct mail, marketing surveys, and promotional materials.
All County will furnish franchisees with samples of advertising and marketing materials at no additional cost when deemed appropriate. Multiple copies of such materials are available at the franchisee's cost, covering production, shipping, handling, and storage charges. The Advertising Fund is accounted for separately from All County's other funds and will not be used for general operating expenses, except for reasonable salaries, administrative costs, travel, and overhead related to the fund's administration and operation.
All County reserves the right to defer or reduce franchisees' contributions or suspend Ad Fee payments and Advertising Fund operations with thirty days' written notice. If the Advertising Fund is terminated, unspent monies will be distributed to franchisees in proportion to their contributions during the preceding three months. Franchisees must spend a minimum of $3,000 for local advertising and promotion before opening or within 60 days of opening their Business, and at least $1,500 each month during the Agreement's term. Franchisees must provide proof of these expenditures, and failure to do so may result in All County requiring payment of unexpended amounts into the Advertising Fund.