What information is included in the annual statement of the All County Advertising Fund?

According to All County's 2025 Franchise Disclosure Document, the annual statement of the Advertising Fund will include monies collected and costs incurred. All County will furnish this statement to franchisees upon written request. This provides franchisees with a degree of transparency regarding how the advertising fees they contribute are being utilized.

It is typical in franchising for franchisors to maintain advertising funds to promote the brand at a national or regional level. Franchisees are usually required to contribute a percentage of their gross revenue to these funds. The franchisor then has discretion over how the funds are spent, but they are generally expected to use the money for the benefit of the entire franchise system.

Prospective All County franchisees should consider the implications of contributing to the Advertising Fund and the level of control All County retains over its use. While the annual statement provides some insight, franchisees may want to inquire about the specific types of advertising and marketing activities planned and how they align with their local market conditions. Understanding the franchisor's strategy for the Advertising Fund can help franchisees assess the potential return on their mandatory contributions.