What happens if All County notifies a franchisee to modify or replace any Marks?

According to All County's 2025 Franchise Disclosure Document, franchisees must modify or replace any Marks (trade names, trademarks, service marks and trade dress) when notified by All County. Franchisees must comply with All County's directions within a reasonable time after receiving notice.

Importantly, the franchisee is responsible for all expenses associated with modifying or replacing the Marks. All County is not obligated to reimburse the franchisee for any lost revenue attributable to any modified or discontinued Marks or for any expenditure made to promote a modified or substitute Mark.

This means that if All County decides to change its branding, logos, or other identifying marks, franchisees will have to update their signage, marketing materials, and other branded items at their own cost. This could potentially be a significant expense, especially if a franchisee has recently invested in new signage or marketing materials. Furthermore, All County will not compensate franchisees for any potential loss of business during the transition or for the costs of promoting the new Marks. Prospective franchisees should consider these potential costs and risks when evaluating the All County franchise opportunity.