Does All County guarantee the effectiveness of advertising efforts in a franchisee's geographic area?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
We may administer an Advertising Fund, using it to prepare and produce advertising, public relations, market research and promotional programs in media we select, potentially including print, radio, television, or internet, including the ALL COUNTY® website. This may be done in house or through outside vendors. The advertising and marketing efforts may be national, regional or local. There is no guarantee that these efforts will be effective in your geographic area or that any given advertising campaign will be run in your area.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 20–26)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, All County does not guarantee the effectiveness of advertising efforts in a franchisee's geographic area. All County may administer an Advertising Fund to prepare advertising, public relations, market research, and promotional programs through various media. These efforts may be national, regional, or local. However, there is no assurance that these advertising and marketing activities will be effective in a specific franchisee's area or that any particular campaign will be run in that area.
Franchisees contribute to the Advertising Fund through monthly fees, which are the greater of 1% of Gross Revenue or $195. All franchisees contribute at the same percentage rate. During the fiscal year ending December 31, 2024, the collected Advertising Fund monies were allocated as follows: 26% for website development services, 51.8% for client retention, and 22.2% for marketing and public relations. All County is not obligated to contribute to the Advertising Fund themselves, and the fees paid by franchisees are not held in a trust or fiduciary relationship.
In addition to contributing to the Advertising Fund, franchisees must spend a minimum of $3,000 initially for local advertising and promotion. On an ongoing monthly basis, franchisees must spend at least $1,500 for local advertising and promotion. All County will provide start-up marketing materials and templates, but there is no guarantee of success from these materials. Franchisees must submit all proposed advertising, promotional, and marketing materials to All County for approval, which will be granted or denied within 15 days of receipt.