Can other All County franchisees conduct television advertising inside my territory?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
We have the right to establish ALL COUNTY® business offices anywhere outside your Territory. Except for conducting grass-roots marketing efforts in your Territory, defined as conducting direct mail campaigns or physically visiting real estate offices or other businesses in your Territory for the purposes of soliciting referrals, we, our affiliates, or other franchisees have the right to conduct radio, television, or other advertising, or service customer accounts inside your Territory. We have the right to sell services and any ancillary products, whether or not using the Marks, inside or outside your Territory through distribution channels other than ALL COUNTY® businesses, including offering real estate advertising and listing services through Internet websites or through published materials that are distributed in your Territory. We do not have to pay you any compensation for soliciting or accepting orders inside your Territory.
Source: Item 12 — Territory (FDD pages 26–28)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, other franchisees do have the right to conduct television advertising within your territory. While All County grants you a specific territory in which to operate, this territory is not exclusive. The document specifies that while other All County business offices cannot be physically located in your territory and are restricted from grassroots marketing efforts like direct mail campaigns or physically visiting businesses to solicit referrals, these restrictions do not extend to advertising through channels like television.
This means that you may face competition from other All County franchisees who are permitted to advertise on television within your territory, potentially impacting your ability to attract customers. All County, its affiliates, or other franchisees also retain the right to conduct radio or other advertising, or service customer accounts inside your territory. Furthermore, All County has the right to sell services and ancillary products, even using the All County marks, inside or outside your territory through other distribution channels, including internet websites or published materials.
This lack of exclusivity and the allowance for other franchisees and All County itself to advertise and solicit customers within your territory highlights the importance of a strong marketing strategy and competitive pricing. It is important to note that All County does not have to compensate you for orders solicited or accepted from within your territory. Prospective franchisees should consider the potential impact of this competition on their business and revenue projections.