Can other All County franchisees conduct radio advertising inside my territory?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
We have the right to establish ALL COUNTY® business offices anywhere outside your Territory. Except for conducting grass-roots marketing efforts in your Territory, defined as conducting direct mail campaigns or physically visiting real estate offices or other businesses in your Territory for the purposes of soliciting referrals, we, our affiliates, or other franchisees have the right to conduct radio, television, or other advertising, or service customer accounts inside your Territory. We have the right to sell services and any ancillary products, whether or not using the Marks, inside or outside your Territory through distribution channels other than ALL COUNTY® businesses, including offering real estate advertising and listing services through Internet websites or through published materials that are distributed in your Territory. We do not have to pay you any compensation for soliciting or accepting orders inside your Territory.
Source: Item 12 — Territory (FDD pages 26–28)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, other franchisees do have the right to conduct radio advertising within your territory. While All County grants you a specific territory in which to operate, this territory is not exclusive. The document specifies that while other All County business offices cannot be physically located in your territory, and other All County businesses are not authorized to conduct grass-roots marketing efforts such as direct mail campaigns or physically visiting real estate offices, All County, its affiliates, or other franchisees retain the right to conduct radio, television, or other advertising, or service customer accounts inside your Territory.
This means that as an All County franchisee, you may face competition from other franchisees who are advertising to customers within your designated area. This could potentially impact your ability to attract and retain customers, as you will need to compete with the marketing efforts of others in the All County system. It is important to note that All County does not have to pay you any compensation for soliciting or accepting orders inside your Territory.
Furthermore, All County retains the right to sell services and ancillary products within your territory through other distribution channels, including internet websites or published materials. This further emphasizes the non-exclusive nature of the territory granted to franchisees. Prospective franchisees should consider the potential impact of this non-exclusivity on their business and develop strategies to effectively compete within their territory, considering that other franchisees and All County itself can actively market and solicit customers within the same geographic area.