Can an All County franchisee use the All County trademarks to advertise the sale of their franchise?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
You must follow our operating procedures when you use our trademarks and service marks (collectively "Marks"). You cannot use our Marks as part of your corporate name. You may not use our Marks in the event you wish to advertise the sale of your Franchise.
Source: Item 13 — Trademarks (FDD pages 28–30)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, franchisees are explicitly prohibited from using All County's trademarks if they wish to advertise the sale of their franchise. This restriction is outlined within the broader context of trademark usage guidelines. Franchisees must adhere to All County's operating procedures when using the trademarks and service marks. They are also restricted from incorporating the trademarks into their corporate name.
This stipulation is important for prospective franchisees to consider, as it limits their options for advertising the sale of their All County franchise. Franchisees need to be aware that they cannot leverage the brand's recognition and goodwill when trying to sell their business. This could potentially affect the ease and speed with which they can find a buyer, as well as the ultimate sale price.
Such restrictions on trademark use during a franchise sale are not uncommon in the franchise industry. Franchisors often want to maintain control over their brand image and ensure a consistent message. By preventing franchisees from using the trademarks in sale advertisements, All County can ensure that any potential buyers receive information directly from the company, safeguarding brand integrity and compliance with transfer requirements.