Can an All County franchisee use the Marks as part of an Internet e-mail address?

According to All County's 2025 Franchise Disclosure Document, franchisees are explicitly restricted from using the Marks in their internet email addresses. The agreement states that franchisees cannot use the Marks as part of any corporate or legal business name, Internet domain name, or Internet e-mail address. This restriction also extends to using the Marks with any prefix, suffix, or other modifying words, terms, designs, or symbols, except for logos specifically licensed to the franchisee. Additionally, franchisees are prohibited from using the Marks in any modified form unless expressly authorized in writing by All County.

This limitation ensures that All County maintains control over its brand identity and prevents any unauthorized representation or association that could dilute the brand's value. By prohibiting the use of Marks in email addresses, All County aims to avoid potential confusion among customers and maintain a consistent and professional image across all franchise locations. This is a common practice in franchising, where franchisors seek to protect their trademarks and ensure uniform brand representation.

For a prospective All County franchisee, this means they must choose an email address that does not include the All County Marks. They need to be creative in selecting an email address that represents their business while adhering to the franchisor's brand guidelines. Failure to comply with these restrictions could result in a breach of the franchise agreement and potential legal consequences. Franchisees should consult the Operations Manual and seek written clarification from All County if they have any doubts about the appropriate use of the Marks in their business communications.