When must an All County franchisee discontinue the use of the Marks?

According to All County's 2025 Franchise Disclosure Document, a franchisee must immediately discontinue the use of the Marks upon the termination or expiration of the Franchise Agreement. The term "Marks," as defined in the FDD, encompasses the trade names, trademarks, service marks, and trade dress used to identify All County businesses, including the "ALL COUNTY" mark itself. This means that once the franchise agreement ends, the franchisee can no longer use the All County name, logo, or any other identifying marks associated with the brand.

This requirement is standard practice in franchising. It ensures that the franchisee does not continue to benefit from the All County brand's reputation and goodwill after the agreement has ended. It also protects the integrity of the All County brand by preventing unauthorized use of its Marks.

All County franchisees should be aware of this obligation and plan accordingly for the end of their franchise term. This includes removing all All County signage, marketing materials, and other items bearing the Marks from their business location. Additionally, franchisees must withdraw any fictitious or assumed name registrations related to the use of the Marks upon termination or expiration of the Franchise Agreement. Failing to comply with these requirements could result in legal action from All County to protect its brand and Marks.