Is an All County franchisee allowed to use the All County marks when advertising the sale of their franchise?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
You must follow our operating procedures when you use our trademarks and service marks (collectively "Marks"). You cannot use our Marks as part of your corporate name. You may not use our Marks in the event you wish to advertise the sale of your Franchise.
Source: Item 13 — Trademarks (FDD pages 28–30)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, franchisees are not allowed to use All County's trademarks or service marks when advertising the sale of their franchise. This restriction is explicitly stated in Item 13, which covers trademarks. This means that if a franchisee decides to sell their All County franchise, they cannot use the All County name or logo in any advertisements related to the sale.
This restriction is in place to protect All County's brand identity and ensure that any potential buyers are not misled into thinking they are purchasing a franchise directly from All County. It also allows All County to maintain control over who becomes a franchisee and ensures that the new franchisee meets their standards. Franchisees must adhere to this policy to remain in compliance with the franchise agreement.
This type of restriction is relatively common in franchising. Franchisors typically want to control how their brand is represented, even during a sale. Prospective All County franchisees should be aware of this limitation and factor it into their plans if they anticipate selling their franchise in the future. They should rely on other means to advertise the sale, such as business brokers or listings that do not require the use of the All County marks.