What is the formula for calculating the All County advertising fee?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
| TYPE OF FEE | AMOUNT | DUE DATE | REMARKS |
|---|---|---|---|
| Advertising Fee | The greater of 1% of Gross Revenue1 or $195 per month | When the Royalty is paid | Paid to us to promote the Marks and the System regionally or nationally. |
1As the term is used in the Franchise Agreement, "Gross Revenue" means all revenue you derive from operating the franchise, and whether from cash, check or credit transactions, and including e-commerce transactions, but excluding Maintenance Revenue, excluding all federal, state or municipal sales, use or service taxes collected from customers and paid to the appropriate taxing authority, and excluding customer refunds, adjustments, credits and allowances actually made by the franchise in compliance with our Methods of Operation.
As the term is used in the Franchise Agreement, "Maintenance Revenue" means all revenue you, or your owners, or any affiliated business entities derive from repairs and maintenance services to real property or equipment, including but not limited to painting, lawn care, preventative maintenance, cleaning, plumbing, and general repairs to real property or equipment.
Source: Item 6 — Other Fees (FDD pages 10–12)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, the advertising fee is calculated as the greater of 1% of Gross Revenue or $195 per month. This fee is paid to All County to promote the brand, marks, and system regionally or nationally. The advertising fee is due when the royalty fee is paid.
Gross Revenue, as defined in the Franchise Agreement, includes all revenue derived from operating the franchise, whether from cash, check, credit transactions, or e-commerce transactions. However, Gross Revenue excludes Maintenance Revenue, federal, state, or municipal sales, use, or service taxes collected from customers and paid to the appropriate taxing authority, and customer refunds, adjustments, credits, and allowances actually made by the franchise in compliance with All County's Methods of Operation.
Maintenance Revenue includes all revenue that you, your owners, or any affiliated business entities derive from repairs and maintenance services to real property or equipment, including but not limited to painting, lawn care, preventative maintenance, cleaning, plumbing, and general repairs to real property or equipment. This distinction is important because Maintenance Revenue is excluded from the calculation of Gross Revenue, and therefore not subject to the 1% advertising fee calculation.