What are some examples of costs that the All County Advertising Fund may be used to pay?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
The Advertising Fund may be used to pay the costs of maintaining, administering, directing, conducting and preparing advertising, marketing, public relations, and/or promotional programs and materials, and any other activities which we believe will enhance the image of the System, including, among other things, the costs of preparing and conducting radio, cable television and print advertising campaigns; developing, maintaining, and updating a Website on the Internet; direct mail advertising; marketing surveys; employing advertising and/or public relations agencies to assist therein; purchasing promotional items; and providing promotional and other marketing materials and services to the businesses operating under the System.
We will direct and control all programs financed by the Advertising Fund, with sole business judgment over the creative concept materials and endorsements used therein and the geographic market and media placement and allocation thereof.
Source: Item 23 — Receipts (FDD pages 43–157)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, the Advertising Fund is used to enhance the image of the All County system. The fund may cover costs associated with maintaining, administering, directing, and preparing advertising, marketing, public relations, and promotional programs and materials.
Specifically, the Advertising Fund can be used for preparing and conducting radio, cable television, and print advertising campaigns. It also covers the development, maintenance, and updating of the All County website, as well as direct mail advertising and marketing surveys.
Furthermore, the fund can be used to employ advertising and/or public relations agencies, purchase promotional items, and provide promotional and other marketing materials and services to All County businesses. All County has sole business judgment over the creative concept materials, endorsements, geographic market, and media placement and allocation.