What is the estimated range for start-up marketing expenses for an All County franchise?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
| TYPE OF FEE | AMOUNT | DUE DATE | REMARKS |
|---|---|---|---|
| Professional Organization Fees | Varies. The estimated range of the required fees annually is $300 to $1,000 | Varies | Paid to any professional organizations to which we require you to belong. |
| Additional Required Training Fees | Varies. Typically $300 per day if we elect to charge for training. The estimated range of the required fees annually for additional training is $300 to $2,000 | As we and you agree | Paid to us for additional required training. |
| Per Day Fee | $300, subject to change | As we and you agree | Paid to us if you need us to help you operate the Franchise. |
| Advertising Fee | The greater of 1% of Gross Revenue1 or $195 per month | When the Royalty is paid | Paid to us to promote the Marks and the System regionally or nationally. |
| Auditing Costs | Actual Costs | Reimbursement of our actual auditing costs | We assess this charge only for audits needed in the event you fail to comply with the Franchise Agreement, fail to allow full access to your records, or we find that you underreported your Gross Receipts by 2% or more for two or more reporting periods. |
| Transfer Fees | $10,000, plus costs paid by transferor. $2,500 paid by transferee. | Concurrently with the transfer | Paid to us if you want to transfer the Franchise to a third party. |
| Costs and Attorney’s Fees | Actual Costs | Reimbursement of our actual costs | Paid to us by you for accounting, attorney and other professional fees if an action is brought against you for breach of the Franchise Agreement. |
| CATEGORY OF | METHOD OF | ||
| INVESTMENT | AMOUNT | PAYMENT | WHEN DUE |
| Initial Franchise Fee1 | $58,500 | L ump sum | When you sign the Franchise Agreement |
| Leasehold | $0 - $2,000 | As Arranged | As Arranged |
| Improvements2 | |||
| Signs3 | $250 - $1,000 | As Arranged | As Arranged |
| Capital Equipment | $1,500 - $5,000 | As Arranged | As Arranged |
| and Supplies4 | |||
| Technology, Office Equipment, and Supplies5 | $1,500 - $4,500 | As Arranged | As Arranged |
| Start-Up Marketing6 | $3,000 - $5,000 | As arranged according to Oper |
Source: Item 7 — Estimated Initial Investment (FDD pages 12–16)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, the estimated initial investment for start-up marketing ranges from $3,000 to $5,000. This investment is arranged according to the Operations Manual and is paid to advertisers. The FDD specifies that franchisees must spend at least $3,000 on the required initial marketing program.
This initial marketing expenditure is a crucial part of launching an All County franchise. It covers the costs associated with advertising and promoting the new franchise location to generate initial business and brand awareness. The Operations Manual likely provides guidelines on how these funds should be allocated across different marketing channels, ensuring a consistent brand message and effective use of resources.
Prospective franchisees should carefully review the All County Operations Manual to understand the specific requirements and recommendations for the initial marketing program. Understanding the details of the marketing plan and strategies is essential for maximizing the impact of this initial investment. Franchisees should also consider local market conditions and tailor their marketing efforts accordingly, while adhering to the brand standards set by All County.
For E-2 Investor Visa franchises, there is also an initial marketing expense amount of $36,000, which is paid to All County when signing the Franchise Agreement.