Who directs and controls the advertising programs financed by the All County Advertising Fund?

According to All County's 2025 Franchise Disclosure Document, All County directs and controls all programs financed by the Advertising Fund. This includes having sole business judgment over the creative concept materials and endorsements used, as well as the geographic market and media placement and allocation. All County has the option to handle the marketing and advertising internally or outsource it to an agency.

This means that while franchisees contribute to the Advertising Fund, they do not have direct control over how those funds are spent or which advertising campaigns are pursued. All County retains the authority to make these decisions, aiming to enhance the image of the All County system. The fund can be used for various advertising and marketing activities, such as radio, television, print advertising, website development, direct mail, and marketing surveys.

For a prospective franchisee, this indicates that they will need to rely on All County's expertise and judgment in creating effective advertising campaigns. While franchisees may provide input or feedback, the ultimate decisions regarding advertising strategy and execution rest with All County. It is important for franchisees to understand and trust All County's approach to marketing and advertising, as their contributions to the Advertising Fund will be used according to All County's discretion.