Who directs and controls the All County Advertising Fund programs?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
- 17.1.2. Control. We will direct and control all programs financed by the Advertising Fund, with sole business judgment over the creative concept materials and endorsements used therein and the geographic market and media placement and allocation thereof.
We may do the marketing and advertising or we may elect to outsource the marketing and advertising to an agency.
- 17.1.3. Purpose of Advertising Fund. The Advertising Fund may be used to pay the costs of maintaining, administering, directing, conducting and preparing advertising, marketing, public relations, and/or promotional programs and materials, and any other activities which we believe will enhance the image of the System, including, among other things, the costs of preparing and conducting radio, cable television and print advertising campaigns; developing, maintaining, and updating a Website on the Internet; direct mail advertising; marketing surveys; employing advertising and/or public relations agencies to assist therein; purchasing promotional items; and providing promotional and other marketing materials and services to the businesses operating under the System.
The Advertising Fund will furnish you with samples of advertising, marketing formats, promotional formats and other materials at no additional cost to you when we deem appropriate.
Multiple copies of such materials will be furnished to you at our direct cost of producing them plus any related shipping, handling and storage charges.
Source: Item 23 — Receipts (FDD pages 43–157)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, All County Property Management Franchise Corp. directs and controls all programs financed by the Advertising Fund. All County has sole business judgment over the creative concept materials and endorsements used, as well as the geographic market and media placement and allocation. All County may handle the marketing and advertising themselves or outsource it to an agency.
The Advertising Fund is used to cover the costs of various advertising, marketing, public relations, and promotional activities. These activities aim to enhance the image of the All County system and may include radio, cable television, and print advertising campaigns, website development and maintenance, direct mail advertising, marketing surveys, and the employment of advertising and public relations agencies. The fund can also be used for purchasing promotional items and providing marketing materials and services to All County businesses.
All County will provide franchisees with samples of advertising and marketing materials at no additional cost when deemed appropriate. Franchisees can obtain multiple copies of these materials at All County's direct cost of production, plus any related shipping, handling, and storage charges. The Advertising Fund is accounted for separately from All County's other funds and will not be used for general operating expenses, except for reasonable salaries, administrative costs, travel expenses, and overhead related to the fund's administration and operation.