What is considered grass-roots marketing for an All County franchise?

According to All County's 2025 Franchise Disclosure Document, grass-roots marketing is specifically defined within the context of the franchisee's territory. All County considers grass-roots marketing as conducting direct mail campaigns or physically visiting real estate offices or other businesses in your Territory for the purposes of soliciting referrals. This definition is important because while franchisees are granted a specific territory, it is not an exclusive one.

All County franchisees are protected from other franchisees or the franchisor itself engaging in these specific grass-roots marketing activities within their territory. However, the franchisor, its affiliates, and other franchisees retain the right to conduct other forms of advertising, such as radio or television, and to service customer accounts within the franchisee's territory. This distinction highlights the importance of understanding the scope of marketing activities that are protected versus those that are open to competition.

This definition also clarifies the boundaries of permitted marketing activities. Franchisees should be aware that while they are protected from direct mail campaigns and physical visits by others seeking referrals within their territory, they may still face competition from other marketing channels employed by All County or other franchisees. Understanding these nuances is crucial for developing an effective marketing strategy and managing competitive pressures within the designated territory.