Besides salaries, administrative costs, travel expenses, and overhead, what other specific activities can All County use the Advertising Fund for?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
- 17.1.3. Purpose of Advertising Fund. The Advertising Fund may be used to pay the costs of maintaining, administering, directing, conducting and preparing advertising, marketing, public relations, and/or promotional programs and materials, and any other activities which we believe will enhance the image of the System, including, among other things, the costs of preparing and conducting radio, cable television and print advertising campaigns; developing, maintaining, and updating a Website on the Internet; direct mail advertising; marketing surveys; employing advertising and/or public relations agencies to assist therein; purchasing promotional items; and providing promotional and other marketing materials and services to the businesses operating under the System.
Source: Item 23 — Receipts (FDD pages 43–157)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, the Advertising Fund may be used for various activities beyond salaries, administrative costs, travel, and overhead related to managing the fund. Specifically, All County may use the fund to pay for maintaining, administering, directing, and preparing advertising, marketing, public relations, and promotional programs and materials. These activities are intended to enhance the image of the All County system.
Examples of how All County may use the Advertising Fund include preparing and conducting radio, cable television, and print advertising campaigns. The fund can also be used for developing, maintaining, and updating a website, direct mail advertising, and marketing surveys. All County may also use the fund to employ advertising and/or public relations agencies, purchase promotional items, and provide promotional and other marketing materials and services to All County businesses.
This means that franchisees' contributions to the Advertising Fund are used for a broad range of marketing and advertising initiatives aimed at promoting the All County brand and supporting franchisees' businesses. However, All County retains sole business judgment over the creative concept materials, endorsements, geographic market, media placement, and allocation of these advertising efforts. While All County aims to benefit all franchisees, there is no guarantee that advertising expenditures will be proportionate to contributions from specific geographic areas or that individual franchisees will directly benefit in proportion to their Ad Fees paid.