What was the amount of All County's marketing and selling expenses in 2022?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
| Retained Earnings (Deficit) | 195,251 | (110,516) | 45,901 | | STOCKHOLDERS' EQUITY (DEFICIT) | 337,459 | 31,692 | 188,109 | | TOTAL LIABILITIES & STOCKHOLDERS' EQUITY (DEFICIT) | $ 470,860 | $ 195,181 | $ 236,144 | | | | | |
Statements of Income
For Years Ended December 31, 2024, 2023, & 2022
| Year 2024 | Year 2023 | Year 2022 | |
|---|---|---|---|
| REVENUES | |||
| Sales of Franchises | $ 315,000 | $ 416,000 | $ 365,000 |
| Royalities, Training, & Other Income | 2,775,999 | 2,402,475 | 2,014,123 |
| Other Income | - | 2,346 | - |
| Total Revenues | 3,090,999 | 2,820,821 | 2,379,123 |
| OPERATING EXPENSES | |||
| Facilities & Office Space Support | 115,813 | 191,663 | 111,396 |
| General & Administrative Expenses | 594,010 | 593,358 | 482,846 |
| Marketing & Selling Expenses | 505,096 | 611,723 | 607,828 |
| Payroll & Related Expenses | 1,005,553 | 920,699 | 826,294 |
| Travel & Related Expenses | 426,014 | 310,958 | 218,172 |
| Total Expenses | 2,646,486 | 2,628,401 | 2,246,536 |
| OPERATING INCOME (LOSS) | 444,513 | 192,420 | 132,587 |
| OTHER INCOME (EXPENSES) | |||
| Depreciation Expense | (21,008) | (1,399) | - |
| Interest Expense - Operations | - | (1,080) | (1,432) |
| Total Other Income (Expenses) | (21,008) | (2,479) | (1,432) |
| NATIONA |
Source: Item 22 — Contracts (FDD page 43)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, the company's marketing and selling expenses in 2022 were $607,828. This figure reflects the costs All County incurred to promote its brand and sell franchises during that year.
For a prospective franchisee, understanding All County's marketing and selling expenses can provide insight into the franchisor's investment in attracting new franchisees. These expenses may include advertising, promotional materials, and sales team salaries. A higher investment in marketing and selling could indicate All County's commitment to growth and brand awareness.
However, it's important to note that these expenses do not directly benefit existing franchisees in terms of local marketing support. Franchisees should inquire about the specific marketing support and resources All County provides to help them attract customers in their designated territories. Additionally, franchisees typically contribute to a national advertising fund, as detailed elsewhere in the FDD, which supports broader brand-building initiatives.
Reviewing All County's financial statements, including revenue and expenses, helps potential franchisees assess the overall financial health and stability of the franchisor. This information, combined with details about required fees and ongoing support, is crucial for making an informed investment decision.