How is the All County Advertising Fund funded?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
that these efforts will be effective in your geographic area or that any given advertising campaign will be run in your area.
- The Advertising Fund is funded by advertising and marketing fees paid by Franchisees. Currently, the monthly Advertising Fund Fee for all franchisees is the greater of 1% of Gross Revenue or $195 and all franchisees contribute at the same percentage rate. During our most recently concluded fiscal year ending December 31, 2024, of the collected Advertising Fund monies we spent, 26% was spent on website development services, 51.8% was spent on client retention, and 22.2% was spent on marketing and public relations.
We (or our affiliates) may, in our sole business judgment, contribute to the Advertising Fund. There is no obligation for us to contribute to this fund. The fees contributed by Franchisees are not in a "trust," and are not held by us in any fiduciary or similar special relationship. No relationship is created beyond an ordinary commercial relationship for our mutual economic benefit.
In any fiscal year, we may spend an amount greater or less than the contributions to the Advertising Fund for that year. We may carry over deficits or surpluses from year to year. We will separately account for the Advertising Fund and will provide an annual compiled statement of the Advertising Fund upon your written request. We are under no obligation to refund any unspent contributions when the Franchise Agreement is terminated or expires.
The Advertising Fund will not be used to defray any of our general operating expenses, except for such reasonable salaries, administrative costs, travel expenses and overhead as we may incur in activities related to the administration and activities of the Advertising Fund and its programs.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 20–26)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, the Advertising Fund is primarily funded through advertising and marketing fees paid by franchisees. Currently, the monthly Advertising Fund Fee is the greater of 1% of Gross Revenue or $195, with all franchisees contributing at the same percentage rate.
All County may also contribute to the Advertising Fund at its discretion, but it is not obligated to do so. The funds collected are not held in a trust or fiduciary relationship, but rather as part of a standard commercial arrangement. The FDD specifies that during the most recently concluded fiscal year ending December 31, 2024, the collected Advertising Fund monies were spent as follows: 26% on website development services, 51.8% on client retention, and 22.2% on marketing and public relations.
Prospective franchisees should note that All County has the flexibility to spend more or less than the contributions in any given year and can carry over surpluses or deficits. While All County will provide an annual compiled statement of the Advertising Fund upon written request, the fund is not audited. Additionally, franchisees are not entitled to a refund of any unspent contributions if the Franchise Agreement terminates or expires. Franchisees are also required to spend a minimum of $3,000 initially for local advertising and promotion, and at least $1,500 each month on an ongoing basis.