To whom is the advertising fee paid for an All County franchise?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
| TYPE OF FEE | AMOUNT | DUE DATE | REMARKS |
|---|---|---|---|
| Advertising Fee | The greater of 1% of Gross Revenue1 or $195 per month | When the Royalty is paid | Paid to us to promote the Marks and the System regionally or nationally. |
Source: Item 7 — Estimated Initial Investment (FDD pages 12–16)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, the advertising fee is paid to the franchisor. The advertising fee is the greater of 1% of gross revenue or $195 per month. This fee is paid when the royalty is paid and is used to promote the All County marks and system regionally or nationally.
This means that as a franchisee, you are required to contribute to the advertising efforts of the All County brand. The fee is ongoing and is calculated either as a percentage of your revenue or a fixed monthly amount, whichever is greater, ensuring a minimum contribution. This advertising benefits the entire All County system, including your franchise, by increasing brand awareness and attracting customers.
Franchisors commonly charge advertising fees to support marketing efforts at the regional or national level. The fact that All County uses these fees to promote the marks and the system indicates a commitment to brand development and franchisee support. Franchisees should ensure they understand how these funds are used and what marketing activities are being conducted to benefit their business.