How is the All County advertising fee calculated?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
| TYPE OF FEE | AMOUNT | DUE DATE | REMARKS |
|---|---|---|---|
| Professional Organization Fees | Varies. The estimated range of the required fees annually is $300 to $1,000 | Varies | Paid to any professional organizations to which we require you to belong. |
| Additional Required Training Fees | Varies. Typically $300 per day if we elect to charge for training. The estimated range of the required fees annually for additional training is $300 to $2,000 | As we and you agree | Paid to us for additional required training. |
| Per Day Fee | $300, subject to change | As we and you agree | Paid to us if you need us to help you operate the Franchise. |
| Advertising Fee | The greater of 1% of Gross Revenue1 or $195 per month | When the Royalty is paid | Paid to us to promote the Marks and the System regionally or nationally. |
Source: Item 7 — Estimated Initial Investment (FDD pages 12–16)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, the advertising fee is calculated as the greater of 1% of gross revenue or $195 per month. This fee is paid to All County when the royalty payment is due. The advertising fees are used to promote the All County brand and system regionally or nationally.
For a prospective franchisee, this means that each month, you will need to calculate 1% of your gross revenue and compare it to $195. You will pay whichever amount is higher to All County as your advertising fee. This fee is in addition to other fees such as the initial franchise fee and ongoing royalty fees.
It's important for potential franchisees to understand how gross revenue is defined in the Franchise Agreement, as this will directly impact the advertising fee calculation. Franchisees should also inquire about how All County allocates and spends advertising fees to ensure it aligns with their business goals and local market needs. Understanding the franchisor's marketing strategies and how they benefit individual franchisees is crucial for making an informed investment decision.