Is the 'Ad Fee' mandatory for All County franchisees?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
om selling or transferring any of the accounts or clients of the Business to anyone except to us or to one of our designees or to another ALL COUNTY® business that has been approved in writing by us.
- 16.1.3. Recruiting. You will not recruit or hire any person who is our employee or the employee of any other ALL COUNTY® business without obtaining the prior written permission of that person's employer.
17. MARKETING.
17.1. Advertising Fund. We may establish an advertising fund ("Advertising Fund") for such advertising, marketing and public relations programs and materials as we d
Source: Item 23 — Receipts (FDD pages 43–157)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, franchisees are required to contribute to the Advertising Fund. This contribution, known as the Ad Fee, is mandatory. Franchisees must contribute either one percent of their Gross Revenue during each Accounting Period or $195, whichever is greater. The Ad Fee is payable monthly, at the same time and in the same manner as the Royalty fees.
This means that as an All County franchisee, you must budget for this ongoing advertising expense. The amount will fluctuate based on your revenue, but you should anticipate paying at least $195 per month. This money goes into the Advertising Fund, which All County controls and directs for advertising, marketing, and promotional activities to benefit all All County businesses.
It's important to note that while the Ad Fee is mandatory, All County retains control over the Advertising Fund and its expenditures. Franchisees should be aware of how these funds are being used to promote the brand and support their businesses. Understanding the advertising strategies and how they align with your local market is crucial for maximizing the benefits of this mandatory fee.