How is the All County Ad Fee calculated?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
business that has been approved in writing by us.
- 16.1.3. Recruiting. You will not recruit or hire any person who is our employee or the employee of any other ALL COUNTY® business without obtaining the prior written permission of that person's employer.
17. MARKETING.
17.1. Advertising Fund. We may establish an advertising fund ("Advertising Fund") for such advertising, marketing and public relations programs and materials as we deem necessary or appropriate in our sole business judgment. The Advertising Fund is intended to maximize recognition of the Marks and patronage of ALL COUNTY® businesses**.** We will endeavor to utilize the Advertising Fund to develop advertising and marketing materials and programs and to place
advertising that will benefit all ALL COUNTY® businesses. You will be required to contribute to the Advertising Fund as set forth in this Agreement.
- 17.1.1. Contribution. Each Accounting Period during the Term of the Agreement, you agree to contribute to the Advertising Fund an amount which shall be calculated as either the greater of one percent (1%) of Gross Revenue the Business derived during the respective Accounting Period or One Hundred Ninety Five Dollars ($195) (the "Ad Fee"). The Ad Fee shall be payable monthly at the same time and in the same manner as the Royalty due hereunder.
- 17.1.2. Control. We will direct and control all programs financed by the Advertising Fund, with sole business judgment over the creative concept materials and endorsements used therein and the geographic market and media placement and allocation thereof. We may do the marketing and advertising or we may elect to outsource the marketing and advertising to an agency.
- 17.1.3. Purpose of Advertising Fund. The Advertising Fund may be used to pay the costs of maintaining, administering, directing, conducting and preparing advertising, marketing, public relations, and/or promo
Source: Item 23 — Receipts (FDD pages 43–157)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, franchisees are required to contribute to the Advertising Fund. This Ad Fee is calculated each accounting period (monthly) as the greater of two options: one percent (1%) of the Gross Revenue the business derived during that accounting period, or a flat rate of One Hundred Ninety Five Dollars ($195). The Ad Fee is payable monthly, at the same time and in the same manner as the Royalty fee.
All County maintains control over the Advertising Fund, directing all programs financed by it. This includes having sole business judgment over creative concepts, materials, endorsements, geographic market placement, and media allocation. All County can either handle the marketing and advertising themselves or outsource it to an agency.
The Advertising Fund is used to cover costs related to advertising, marketing, public relations, and promotional programs. This includes preparing and conducting radio, cable television, and print advertising campaigns; maintaining a website; direct mail advertising; marketing surveys; employing agencies; purchasing promotional items; and providing marketing materials and services. Franchisees will receive samples of these materials at no additional cost when All County deems it appropriate. Multiple copies are available at All County's direct cost plus shipping, handling, and storage charges.
All County will account for the Advertising Fund separately from its other funds and will not use it to cover general operating expenses, except for reasonable salaries, administrative costs, travel expenses, and overhead related to administering the fund and its programs. All County reserves the right to defer or reduce contributions, or even suspend the Advertising Fund, with thirty days' prior written notice. If the Advertising Fund is terminated, unspent monies will be distributed to franchisees in proportion to their contributions during the preceding three months.