Can Aira Fitness use the Marketing Fund to update and host a website?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
We may use the Marketing Fund to conduct national, regional and local advertising, marketing, promotional and public relations campaigns, including the cost of: (i) preparing and conducting print, point-of-sale, radio, television, internet, electronic, out-of-home, and billboard advertising; (ii) conducting e-commerce website activities; (iii) updating and hosting a website (including the development of locator programs); (iv) providing market intelligence through analytics to the System; (v) conducting member interviews,focus groups and surveys; (vi) providing creative development services including the development and modification of Aira FitnessBusiness design and trade dress, logos, graphics and vehiclewraps;(vii) obtainingsponsorships andendorsements;(viii) developingand conducting contests, sweepstakes and other prize promotions; (ix) developing and administering member loyalty programs, coupons and gift certificates;(x) engagingadvertisingand marketingagencies andpublic relations firms; and (xi) any other expenses for developing and promoting the brand or System. We also may use the Marketing Fund to develop advertising and promotional materials for regional and local advertising and marketing cooperatives and for use in each franchisee's local market.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 38–43)
What This Means (2025 FDD)
According to Aira Fitness's 2025 Franchise Disclosure Document, the company plans to establish a National Marketing Fund in the future. Once established, Aira Fitness may use the Marketing Fund to cover the costs of various advertising, marketing, and promotional activities.
Specifically, Aira Fitness may use the Marketing Fund for updating and hosting a website, including the development of locator programs. This indicates that franchisees could benefit from a centrally managed and funded online presence, potentially driving more customers to their individual locations.
However, Aira Fitness retains control over how the Marketing Fund is used. While website updates and hosting are listed as potential uses, there is no guarantee that a specific amount of the fund will be allocated to these activities. Aira Fitness will determine the use of the monies in the Marketing Fund and may be reimbursed for reasonable administrative costs, salaries, and overhead incurred in administering or providing services to the Marketing Fund.