Under the Aira Fitness agreement, can I use the Marks as part of my business entity name?

According to the 2025 Aira Fitness Franchise Disclosure Document, franchisees are explicitly prohibited from using the Aira Fitness marks as part of their business entity name. While franchisees must use "AIRA FITNESS" as the trade name for their Aira Fitness Business, they cannot incorporate "AIRA" or "AIRA FITNESS" or any other marks into the legal name of their corporation, partnership, limited liability company, or similar entity. This restriction ensures that the franchisor maintains control over its brand identity and prevents potential legal or financial liabilities arising from the franchisee's business structure.

This policy is common in franchising, as franchisors typically want to protect their trademarks and ensure consistent brand representation across all franchise locations. By preventing franchisees from using the marks in their business entity names, Aira Fitness can avoid confusion among customers and maintain a clear distinction between the franchisor and the franchisee's legal entity. This also helps to protect the franchisor from potential legal issues related to the franchisee's business operations.

However, franchisees are allowed to use the Aira Fitness marks on various materials such as business cards, stationery, and checks, provided they accurately depict the marks, include a statement indicating independent ownership, and do not use the marks in conjunction with any other trademarks without prior written approval from Aira Fitness. Additionally, franchisees must post a sign identifying themselves as an Aira Fitness franchisee, acknowledging that they independently own and operate the business and that the Aira Fitness mark is owned by the franchisor and used under license. These guidelines ensure that while franchisees can promote their affiliation with Aira Fitness, they do so in a manner that clearly distinguishes their business from the franchisor itself.