What trade name and service mark identifies Aira Fitness Businesses?

According to Aira Fitness's 2025 Franchise Disclosure Document, Aira Fitness Businesses are identified by the trade name and service mark "AIRA FITNESS". The franchise also uses other trademarks, service marks, and trade identifiers that the company designates as "Marks".

This means that as a franchisee, you are granted the right to operate your fitness business under the "AIRA FITNESS" name and utilize the associated branding. This is a crucial aspect of franchising, as it allows you to leverage the established brand recognition and reputation of Aira Fitness. The use of these marks is governed by the Franchise Agreement and the Standards outlined in the confidential operations manuals.

It is important for prospective franchisees to understand the specific guidelines and restrictions regarding the use of these marks. This includes adhering to the company's standards for interior layout, design, décor, color scheme, graphics, advertising, and marketing. Non-compliance with these standards could result in penalties or termination of the franchise agreement. Franchisees should carefully review the operations manuals and seek clarification from the franchisor on any aspects of brand usage that are unclear.