Does Aira Fitness provide grand opening promotional materials and assistance?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
Pre-Opening Obligations
Before you open your Aira Fitness Business, we will:
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- Provide you with site selection criteria and general design requirements for your Aira Fitness Business (Franchise Agreement, Sections 5A and 5C)
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- Provide you with the Approved Suppliers and Approved Supplies Lists (Franchise Agreement, Section 6D).
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- Provide you for purchase the Initial Fitness Equipment Package (Franchise Agreement, Section 6A)
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- Provide you with the Manual that details the specifications and procedures incidental to the operation of the Aira Fitness Business (Franchise Agreement, Section 6G).
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- Provide the initial training program described below (Franchise Agreement, Section 7B).
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- Determine whether you have met the requirementsto open the Aira Fitness Business (Franchise Agreement, Section 5D)
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- Provide grand opening promotional materials and assistance (Franchise Agreement, Section 8E).
Ongoing Obligations
During the operation of your Aira Fitness Business, we will:
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- Provide you with membership services, including administering certain aspects of reciprocity and membership billing (Franchise Agreement, Section 6C and 6P).
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- Provide updatesto the Approved Suppliers and Approved Supplies Lists (Franchise Agreement, Section 6D).
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- Provide any System modifications we deem appropriate to adapt to changing conditions, competitive circumstances, business strategies and practices and other changes (Franchise Agreement, Section 6M)
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- Provide refreshertraining courses as we determine necessary (Franchise Agreement, Section 7C).
Advertising and Marketing
Local Marketing
You must use your best efforts to aggressively promote and advertise the Aira Fitness Business in your local area and participate in any local promotional programs that we establish (subject to applicable law). We require that you spend at least $400 per month on local advertising.
Any marketing material not designed or provided by us must be pre-approved; you must submit your marketing materials to us for approval prior to use (print, electronic or other forms of media) and actively promote yourAira FitnessBusiness andthe Systemthrough use of approved localmarketingand marketing materials. We will not unreasonably withhold approval of your marketing materials if they are factually accurate and current, dignified, up-to-date,and in goodcondition, adhere to brand standards, andaccurately depict the Aira Fitness Marks. The marketing materials will be deemed approved if we do not disapprove or comment within 10 business days of receipt.
National Marketing Fund
As of the date of this Disclosure Document, we do not yet operate and manage a National Marketing Fund (the "Marketing Fund")to advertise and promote Aira Fitness Businesses in the System. However, we plan to establish a National Marketing Fund in the future. Once we establish the National Marketing Fund, you will pay us the monthly National Marketing Fee. We will deposit the National Marketing Fee in the Marketing Fund which is part of our general account.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 38–43)
What This Means (2025 FDD)
According to Aira Fitness's 2025 Franchise Disclosure Document, as part of the pre-opening obligations, Aira Fitness will provide franchisees with grand opening promotional materials and assistance.
In addition to the grand opening support, Aira Fitness requires franchisees to spend at least $400 per month on local advertising to promote their Aira Fitness Business. Any marketing material not designed or provided by Aira Fitness must be pre-approved to ensure it aligns with brand standards. Aira Fitness will not unreasonably withhold approval of marketing materials if they are factually accurate, current, dignified, up-to-date, in good condition, adhere to brand standards, and accurately depict the Aira Fitness Marks.
Aira Fitness also plans to establish a National Marketing Fund in the future, which franchisees will contribute to through a monthly National Marketing Fee. These funds will be used for various advertising, marketing, and promotional campaigns at the national, regional, and local levels. Aira Fitness may also use the Marketing Fund to develop advertising and promotional materials for regional and local advertising and marketing cooperatives and for use in each franchisee's local market. In certain markets, Aira Fitness may assist a franchisee with its initial advertising and promotional activities to increase brand awareness.