How often do Aira Fitness franchisees pay the National Marketing Fee?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
A. National Marketing Fee. Once we establish the National Marketing Fund, you must pay us each month a National Marketing Fee in the amount equal to one percent (1%) of your Gross Sales (or such lesser amount as we determine) and in the same manner as Royalties are paid ("National Marketing Fee"). We will deposit the National Marketing Fee in the Marketing Fund that we manage. We may use the Marketing Fund to conduct national, regional and local advertising, marketing, promotional and public relations campaigns, including the cost of: (i) preparing and conducting print, point- of-sale, radio, television, internet, electronic, out-of-home, and billboard advertising; (ii) conducting e-commerce website activities; (iii) updating and hosting a website (including the development of locator programs); (iv) providing market intelligence through analytics to the System; (v) conducting member interviews, focus groups and surveys; (vi) providing creative development services including the development and modification of Aira Fitness Business design and trade dress, logos, graphics and vehicle wraps; (vii) obtaining sponsorships and endorsements; (viii) developing and conducting contests, sweepstakes and other prize promotions; (ix) developing and administering member loyalty programs, coupons and gift certificates; (x) engaging advertising and marketing agencies and public relations firms; and (xi) any other expenses for developing and promoting the
Source: Item 23 — **RECEIPTS (FDD pages 59–254)
What This Means (2025 FDD)
According to Aira Fitness's 2025 Franchise Disclosure Document, once the National Marketing Fund is established, franchisees must pay a National Marketing Fee each month. This fee is equal to one percent (1%) of the franchisee's Gross Sales, or a lesser amount as determined by Aira Fitness. The National Marketing Fee is paid in the same manner as royalties.
The funds collected are deposited into the Marketing Fund, which Aira Fitness manages. These funds are used for national, regional, and local advertising, marketing, promotional, and public relations campaigns. These campaigns cover a wide range of activities, including print, point-of-sale, radio, television, internet, electronic, out-of-home, and billboard advertising. The fund also supports e-commerce website activities, website updates and hosting, market intelligence, member interviews, creative development services, sponsorships, contests, loyalty programs, and engagement of advertising and public relations firms.
In addition to the National Marketing Fee, Aira Fitness franchisees may also be required to contribute to a Local Marketing Fund or Cooperative if one is established in their geographic area. These contributions, however, are in addition to the National Marketing Fee and will not exceed $200 per month unless a higher amount is approved by a two-thirds majority of the Cooperative members. These local contributions count towards the minimum local advertising expenditures outlined in another section of the agreement.