What is the minimum amount Aira Fitness franchisees must spend annually on local advertising?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
ursed for reasonable administrative costs, salaries and overhead incurred in administering or providing services to the Marketing Fund.
B. Local Advertising Expenditures; Approved Materials. You must use your best efforts to aggressively promote and advertise the Aira Fitness Business in your local area, and participate in any local marketing and promotional programs that we establish from time to time, including but not limited to any marketing or promotions we may choose to run (subject to applicable law). You must conduct an initial promotional campaign in accordance with our standards and specifications. We strongly recommend that you spend money every month on local advertising, but you may want to spend more on local advertising during peak months and less during non-peak months. At a minimum, you must spend at least Four Thousand Eight Hundred Dollars ($4,800.00) per year on local advertising ("Local Advertising Minimum"). If you do not spend the Local Advertising Minimum, we reserve the right to collect the deficiency to be paid into the National Marketing Fund. You must use only such marketing materials as we furnish, approve or make available, and the materials must be used only in a manner that we prescribe. Furthermore, any promotional activities you conduct in the Aira Fitness Business or on its premises are subject to our approval. We will not unreasonably withhold approval of any sales promotion materials and activities; provided that they are current, in good condition, adhere to brand standards, in good taste, dignified, and accurately depict the Marks (any use of the Marks, or a new variation you propose to the Marks, without our prior written approval is prohibited).
C. Local Marketing Fund and Advertising Co-ops.
We may, at our option, designate any geographic area in which at least two AIRA FITNESS franchises are located as a "designated advertising area" for the purposes of establishing a local marketing fund that we control ("Local Marketing Fund") or local or regional advertising cooperative controlled by majority vote of its members ("Cooperative"), and may require you to make a contribution to a local marketing fund and/or a Cooperative, as provided in this paragraph.
Source: Item 23 — **RECEIPTS (FDD pages 59–254)
What This Means (2025 FDD)
According to Aira Fitness's 2025 Franchise Disclosure Document, franchisees must spend a minimum of $4,800.00 per year on local advertising. This is referred to as the "Local Advertising Minimum." If a franchisee fails to meet this minimum spending requirement, Aira Fitness reserves the right to collect the deficiency and allocate it to the National Marketing Fund.
The FDD also states that any contributions made to a Local Marketing Fund or Cooperative will count towards meeting this minimum local advertising expenditure. The amount contributed to a Local Marketing Fund or Cooperative will be in addition to, and not in lieu of, the National Marketing Fee.
It is important to note that this minimum expenditure is subject to potential adjustments based on the Consumer Price Index (CPI). This means the required spending could increase over time. Aira Fitness retains control over the marketing materials used, requiring franchisees to use only approved materials in a prescribed manner. This ensures brand consistency across all franchise locations. Franchisees should factor this mandatory advertising expense into their overall budget and be prepared for potential CPI-related increases.