What is the minimum amount an Aira Fitness franchisee must spend per month on local advertising?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
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Local Marketing
You must use your best efforts to aggressively promote and advertise the Aira Fitness Business in your local area and participate in any local promotional programs that we establish (subject to applicable law). We require that you spend at least $400 per month on local advertising.
Any marketing material not designed or provided by us must be pre-approved; you must submit your marketing materials to us for approval prior to use (print, electronic or other forms of media) and actively promote yourAira FitnessBusiness andthe Systemthrough use of approved localmarketingand marketing materials. We will not unreasonably withhold approval of your marketing materials if they are factually accurate and current, dignified, up-to-date,and in goodcondition, adhere to brand standards, andaccurately depict the Aira Fitness Marks. The marketing materials will be deemed approved if we do not disapprove or comment within 10 b
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 38–43)
What This Means (2025 FDD)
According to Aira Fitness's 2025 Franchise Disclosure Document, franchisees are required to spend a minimum of $400 per month on local advertising. This expenditure is intended to aggressively promote and advertise the Aira Fitness business within the franchisee's local area. Franchisees are also expected to participate in any local promotional programs established by Aira Fitness, adhering to applicable laws.
Any marketing materials that are not designed or provided by Aira Fitness must receive pre-approval from the franchisor. Franchisees need to submit these materials for approval before use, whether they are in print, electronic, or other media formats. Aira Fitness states that it will not unreasonably withhold approval, provided the materials are factually accurate, current, dignified, up-to-date, in good condition, adhere to brand standards, and accurately depict the Aira Fitness Marks. If Aira Fitness does not respond within 10 business days of receiving the marketing materials, they are considered approved.
In addition to the local advertising requirement, Aira Fitness has the right to establish a Local Marketing Fund or Cooperative in designated advertising areas where at least two Aira Fitness franchises are located. If such a fund or cooperative is established in the franchisee's market, participation and contribution are mandatory. However, contributions to a Local Marketing Fund or Cooperative are credited toward the franchisee's local advertising expense requirement. The franchisor determines the contribution amount, but the aggregate monthly contributions will not exceed $200 per month, subject to Consumer Price Index adjustments, unless a 2/3 vote of the Cooperative members approves a higher fee.