Is it mandatory for Aira Fitness franchisees to use the marketing services?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee (Note 1) | Amount | Due Date | Remarks |
|---|---|---|---|
| Marketing Services Fee | $997 per month | Monthly, beginning the second month of operation | You may choose, but are not required, to have us manage and implement digital advertising and social media campaigns for your Aira Fitness Business. |
| If you purchase marketing services | |||
| from us, payment begins 30 days | |||
| after you open for business. | |||
| We | |||
| provide | |||
| one | |||
| month | |||
| of | |||
| this | |||
| service | |||
| to | |||
| all | |||
| franchisees | |||
| at | |||
| no | |||
| additional charge. |
Source: Item 6 — **OTHER FEES (FDD pages 18–24)
What This Means (2025 FDD)
According to Aira Fitness's 2025 Franchise Disclosure Document, franchisees are not required to use the marketing services offered by the company. The FDD specifies a 'Marketing Services Fee' of $997 per month, but explicitly states that franchisees 'may choose, but are not required' to utilize Aira Fitness's managed digital advertising and social media campaigns.
Notably, Aira Fitness provides one month of these marketing services to all new franchisees at no additional charge. If a franchisee elects to continue with these services, the monthly fee of $997 begins the second month of operation.
This arrangement gives prospective Aira Fitness franchisees the flexibility to manage their own marketing efforts or to leverage the franchisor's expertise, depending on their individual capabilities and preferences. Franchisees who opt out of the marketing services will need to ensure they meet the minimum local advertising expenditure requirement of $4,800 per year, or risk paying a deficiency fee to the National Marketing Fund.