What is the latest an Aira Fitness franchisee must pay for grand opening advertising?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Expenditure | Amount (1) | Method of Payment | When Due | To Whom Payment Is to Be Made | |
|---|---|---|---|---|---|
| Initial Franchise Fee (2) | $30,000 | Lump sum | Upon signing of Franchise Agreement. | Us | |
| Video Surveillance Equipment | $400 to $800 | As arranged | As arranged | Approved suppliers | |
| Technology | $1,200 to | As | As arranged | Approved suppliers | |
| System (4) | $4,000 | arranged | |||
| Leasehold | $0 to | As incurred | As agreed | Landlord and/or Contractors | |
| Improvements (5) | $80,000 | ||||
| Initial Fitness Equipment Package (6) | $9,300 to $130,165 | Lump sum of full amount or deposit, whichever is applicable | Upon signing the Initial Fitness Equipment Package Purchase Agreement or Equipment Lease Agreement, whichever is applicable | Our Affiliate | |
| Freight and Delivery | $1,000 to | As | As arranged | Our Affiliate | |
| Costs | $10,000 | arranged | |||
| Furniture and | $0 to | As | As arranged | Suppliers | |
| Fixtures | $1,000 | arranged | |||
| Office Equipment and Suppliers | $100 to $1,000 | As arranged | As arranged | Suppliers | |
| Exterior Signage | $100 to $4,000 | As arranged | As arranged | Our Affiliate |
| Grand Opening Advertising (7) | $0 to $12,000 | As arranged | 60 days before opening and during the first 60 days of operations |
Source: Item 7 — ESTIMATED INITIAL INVESTMENT YOUR ESTIMATED INITIAL INVESTMENT FITNESS CENTER LOCATION (FDD pages 24–31)
What This Means (2025 FDD)
According to Aira Fitness's 2025 Franchise Disclosure Document, franchisees may spend up to $12,000 on grand opening advertising. This advertising can be arranged with suppliers and can occur 60 days before opening and during the first 60 days of operations.
This means that while grand opening advertising is optional, franchisees have the flexibility to invest in marketing efforts both before and immediately after the launch of their Aira Fitness location. The FDD specifies that these arrangements are made directly with suppliers, giving the franchisee control over how and where these funds are spent, subject to Aira Fitness's brand standards and advertising guidelines.
It is important to note that the $12,000 figure is a 'may spend up to' amount, not a required expenditure. Aira Fitness franchisees can choose to spend less or nothing at all on grand opening advertising, depending on their individual circumstances and marketing strategies. This flexibility allows franchisees to tailor their initial marketing investments to their specific market conditions and budget constraints.