What are the Aira Fitness franchisee's obligations regarding the purchase of decals/stickers in Item 8, and how does this relate to the franchisor's assistance with marketing in Item 11?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
AND SERVICES**
You must purchase member management software, key cards for 24/7 access, flooring and turf, decals/stickers,exteriorsignage,fitness equipment, Pods, andbillingand collection services fromsuppliers we designate. Currently, our affiliate Pure Gym Equipment LLC is the only designated supplier for the decals/stickers, Initial Fitness Equipment Package, Pod Package, and all signage.
You must purchase fixtures,furniture, equipment, computer hardware, insurance, the video surveillance system, marketing materials, other products and supplies from approved suppliers and/or that meet our standards and specifications.
What This Means (2025 FDD)
According to Aira Fitness's 2025 Franchise Disclosure Document, franchisees are required to purchase decals/stickers from suppliers designated by Aira Fitness. Currently, Pure Gym Equipment LLC, an affiliate of Aira Fitness, is the sole designated supplier for these decals/stickers. This means franchisees do not have the option to source these items from other vendors.
Item 11 outlines Aira Fitness's obligations to provide grand opening promotional materials and assistance. Additionally, franchisees must aggressively promote and advertise their Aira Fitness Business in their local area and participate in any local promotional programs established by Aira Fitness, subject to applicable law. Franchisees are required to spend at least $400 per month on local advertising.
The requirement to purchase decals/stickers from a designated supplier ensures brand consistency across all Aira Fitness locations. While Aira Fitness provides some initial and ongoing marketing assistance, the franchisee is responsible for local marketing efforts, including utilizing the purchased decals/stickers as part of their promotional activities. This highlights the franchisee's active role in marketing and promoting their Aira Fitness business within their community, complementing the broader marketing strategies provided by the franchisor.