Are Aira Fitness franchisees allowed to disparage the Aira Fitness brand in any media?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
You must refrain, and cause each Covered Person (as defined in Section 10.D.1) and each of your employees and independent contractors to refrain from making or publishing any remarks that disparage or derogate us or the AIRA FITNESS brand.
This prohibition applies to oral remarks and remarks that are published in print, electronic, and social media.
Your use of the Marks on the internet is governed by Section 6.L below.
A breach of your obligations under this Section 3.B is a material default under this Agreement.
Source: Item 23 — **RECEIPTS (FDD pages 59–254)
What This Means (2025 FDD)
According to the 2025 Aira Fitness Franchise Disclosure Document, franchisees are explicitly prohibited from disparaging the Aira Fitness brand. This restriction extends not only to the franchisee themselves but also to their employees, independent contractors, and any other individuals associated with the franchise operation, referred to as "Covered Persons." This means franchisees must ensure that anyone working for or with them also adheres to this policy.
The prohibition against disparagement applies broadly to all forms of communication, whether oral or written. Specifically, it includes remarks published in print, electronic media, and social media platforms. This comprehensive coverage ensures that franchisees and their associates cannot make negative or critical statements about Aira Fitness through any channel, including online reviews, social media posts, or public statements.
The FDD emphasizes that any breach of this obligation is considered a material default under the Franchise Agreement. This means that if a franchisee or someone associated with their business violates this policy, Aira Fitness has grounds to take serious action, potentially including termination of the franchise agreement. This underscores the importance Aira Fitness places on protecting its brand reputation and maintaining a positive image in the marketplace.