Can an Aira Fitness franchisee use the words 'AIRA' or 'AIRA FITNESS' as part of the name of their business entity?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use the name "AIRA FITNESS" as the trade name of the Aira Fitness Business and you may not use any other mark or words to identify the Aira Fitness Business without our prior written consent.
You may not use the words "AIRA" or "AIRA FITNESS" or any of the other Marks as part of the name of your corporation, partnership, limited liability company or other similar entity.
You may use the Marks on various materials, such as business cards, stationery and checks, provided you (i) accurately depict the Marks on the materials, (ii) include a statement on the materials indicating that the business is independently owned and operated by you, (iii) do not use the Marks in connection with any other trademarks, trade names or service marks unless we specifically approve in writing prior to such use, and (iv) make available to us, upon our request, a copy of any materials depicting the Marks.
You must post a prominentsign in the Aira Fitness Businessidentifying you as an Aira FITNESS franchisee in a format we deem reasonably acceptable, including an acknowledgment that you independently own and operate the Aira Fitness Business and that the AIRA FITNESS Mark is owned by us and your use is under a license we have issued to you.
Source: Item 23 — **RECEIPTS (FDD pages 59–254)
What This Means (2025 FDD)
According to Aira Fitness's 2025 Franchise Disclosure Document, franchisees are restricted from using 'AIRA' or 'AIRA FITNESS' in their business entity's name. While franchisees must use the name 'AIRA FITNESS' as the trade name for their Aira Fitness Business, they cannot incorporate these terms into the legal name of their corporation, partnership, limited liability company, or any similar entity.
This restriction is common in franchising to protect the franchisor's brand identity and avoid potential legal complications. By preventing franchisees from using the brand's name in their business entity's legal title, Aira Fitness maintains clearer distinction between the franchisor and franchisee, reducing the risk of liability issues or confusion among customers and vendors.
However, franchisees are permitted to use the Aira Fitness marks on materials such as business cards, stationery, and checks, provided they accurately depict the marks, include a statement indicating independent ownership, and do not use the marks in conjunction with other trademarks without prior written approval from Aira Fitness. Additionally, franchisees must display a prominent sign identifying themselves as an Aira Fitness franchisee, acknowledging their independent ownership and the franchisor's ownership of the Aira Fitness mark.