Can an Aira Fitness franchisee sell services and products identified by the Marks through telemarketing?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
The license granted by this Agreement does not include (i) any right to sell services and products identified by the Marks at any location other than the Authorized Location (as defined in Section 2.B below), or through any other channels or methods of distribution, including the internet (or any other existing or future form of electronic commerce), catalog sales, telemarketing or other direct marketing (ii) any right to sell services and products identified by the Marks to any person or entity for resale or further distribution, or (iii) except for the designated area protection described in Section 2.C., any right to exclude, control or impose conditions on our development of
Source: Item 16 — **RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 47–48)
What This Means (2025 FDD)
According to Aira Fitness's 2025 Franchise Disclosure Document, franchisees are explicitly restricted from selling services and products identified by the Aira Fitness marks through telemarketing. The franchise agreement grants franchisees the right to sell authorized products and services at the Aira Fitness Business premises.
This restriction means that Aira Fitness franchisees must rely on in-person sales at their authorized location and other approved marketing channels. They cannot use telemarketing or other direct marketing methods to sell Aira Fitness services and products. This limitation could impact a franchisee's sales strategy and potential revenue streams, as telemarketing can be an effective tool for reaching a broad customer base.
Aira Fitness reserves the right to use the System and Marks in any manner, including through various distribution channels such as retail stores, mail order, wholesale, or the internet, without compensating franchisees. This reservation of rights allows Aira Fitness to explore alternative sales and distribution methods independently of its franchisees.
Prospective franchisees should consider the implications of this restriction on their business plan and marketing strategies. They should also inquire about other approved marketing channels and the level of support Aira Fitness provides for customer acquisition and retention.