Can an Aira Fitness franchisee sell services and products identified by the Marks through catalog sales?

According to Aira Fitness's 2025 Franchise Disclosure Document, franchisees are explicitly restricted from selling services and products identified by the Aira Fitness marks through catalog sales. The FDD states that franchisees do not have the right to sell services and products using the Marks through any channels other than the authorized location. These prohibited channels include the internet, any form of electronic commerce, catalog sales, telemarketing, or other direct marketing methods.

This restriction means that Aira Fitness franchisees must conduct all sales activities from their physical Aira Fitness Business location. They cannot expand their reach through online sales, catalogs, or direct marketing campaigns. This limitation could impact a franchisee's potential revenue streams, as it prevents them from tapping into broader markets that these alternative sales channels could provide.

This type of restriction is relatively common in franchising, as franchisors often want to maintain control over brand image and customer experience. By limiting sales to the authorized location, Aira Fitness can ensure that all customers receive a consistent level of service and that the brand is represented appropriately. However, franchisees should consider the potential impact on their sales and marketing strategies and how this restriction might affect their ability to compete in the market.