Is a franchisee required to participate in local promotional programs established by Aira Fitness?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
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Local Marketing
You must use your best efforts to aggressively promote and advertise the Aira Fitness Business in your local area and participate in any local promotional programs that we establish (subject to applicable law). We require that you spend at least $400 per month on local advertising.
Any marketing material not designed or provided by us must be pre-approved; you must submit your marketing materials to us for approval prior to use (print, electronic or other forms of media) and actively promote yourAira FitnessBusiness andthe Systemthrough use of approved localmarketingand marketing materials. We will not unreasonably withhold approval of your marketing materials if they are factually accurate and current, dignified, up-to-date,and in goodcondition, adhere to brand standards, andaccurately depict the Aira Fitness Marks. The marketing materials will be deemed approved if we do not disapprove or comment within 10 business days of receipt.
National Marketing Fund
As of the date of this Disclosure Document, we do not yet operate and manage a National Marketing Fund (the "Marketing Fund")to advertise and promote Aira Fitness Businesses in the System. However, we plan to establish a National Marketing Fund in the future. Once we establish the National Marketing Fund, you will pay us the monthly National Marketing Fee. We will deposit the National Marketing Fee in the Marketing Fund which is part of our general account. We may use the Marketing Fund to conduct national, regional and local advertising, marketing, promotional and public relations campaigns, including the cost of: (i) preparing and conducting print, point-of-sale, radio, television, internet, electronic, out-of-home, and billboard advertising; (ii) conducting e-commerce website activities; (iii) updating and hosting a website (including the development of locator programs); (iv) providing market intelligence through analytics to the System; (v) conducting member interviews,focus groups and surveys;
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 38–43)
What This Means (2025 FDD)
According to Aira Fitness's 2025 Franchise Disclosure Document, franchisees are required to participate in local promotional programs established by Aira Fitness. Franchisees must use their best efforts to aggressively promote and advertise their Aira Fitness Business in their local area and participate in any local promotional programs that Aira Fitness establishes, subject to applicable law.
In addition to participating in local promotional programs, Aira Fitness requires franchisees to spend at least $400 per month on local advertising. Any marketing material not designed or provided by Aira Fitness must be pre-approved. Franchisees must submit their marketing materials for approval prior to use (print, electronic, or other forms of media) and actively promote their Aira Fitness Business and the System through the use of approved local marketing and marketing materials.
Aira Fitness also has the right to designate any geographical area in which at least two Aira Fitness franchises are located as a "designated advertising area" for the purposes of establishing a local marketing fund that Aira Fitness controls or a local or regional advertising cooperative controlled by its members. If a Local Marketing Fund or Cooperative is established in a franchisee's market, the franchisee will be required to participate and contribute. Any amount contributed to a Local Marketing Fund or Cooperative will be in addition to, and not in lieu of, the National Marketing Fee. Payments made to the cooperative are credited toward the local advertising expense requirement. Aira Fitness has the right to determine the amount of contribution, but aggregate monthly contributions will not exceed $200 per month (subject to adjustment for increases in the Consumer Price Index) unless a 2/3 vote of the members of the Cooperative approves a higher fee.