From whom must an Aira Fitness franchisee purchase exterior signage?

According to Aira Fitness's 2025 Franchise Disclosure Document, franchisees are required to purchase exterior signage from Pure Gym Equipment LLC, an affiliate of Aira Fitness. Pure Gym Equipment LLC is currently the only approved supplier for exterior signage. The cost for this signage ranges from $100 to $4,000, depending on the type of signage required by the landlord.

This requirement means that franchisees do not have the option to shop around for the best prices or use local vendors for their exterior signage. They must use the supplier designated by Aira Fitness. This arrangement ensures brand consistency but may limit the franchisee's ability to control costs.

The FDD specifies that the exterior signage must be ordered within 30 days of signing a lease for the approved location, and the full cost is due in cash when the order is placed. This payment is considered fully earned and nonrefundable upon payment, meaning that franchisees bear the risk of any issues that may arise after payment, such as delays or disputes over the signage. Prospective franchisees should factor this cost and the lack of flexibility into their initial investment calculations and due diligence.