Is an Aira Fitness franchisee allowed to use the Marks as part of any URL or domain name?

According to Aira Fitness's 2025 Franchise Disclosure Document, franchisees are restricted in their use of the brand's marks on the internet. Specifically, an Aira Fitness franchisee may not use the Marks or any derivative of them on the internet unless expressly permitted in writing by Aira Fitness and as authorized by their current policies. This includes domain names and URLs.

This policy ensures that Aira Fitness maintains control over its brand identity and online presence. By requiring written permission, Aira Fitness can monitor and approve how its trademarks are used online, preventing unauthorized or inappropriate use that could harm the brand. This is a common practice in franchising, as franchisors need to protect their brand reputation and ensure consistent messaging across all franchisee locations.

For a prospective Aira Fitness franchisee, this means that you cannot independently create a website or online presence using the Aira Fitness name or logo without prior approval. You are, however, required to participate in Aira Fitness's website and any online communication systems they develop, and you must pay a monthly website fee, which will not exceed $400 per month. It is important to understand the specific guidelines and policies regarding online marketing and domain name usage before signing the franchise agreement. Franchisees should discuss with Aira Fitness what options are available for local online marketing and how much control they will have over their online presence.