Is an Aira Fitness franchisee allowed to use the Marks as part of their business entity name?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use the name "AIRA FITNESS" as the trade name of the Aira Fitness Business and you may not use any other mark or words to identify the Aira Fitness Business without our prior written consent.
You may not use the words "AIRA" or "AIRA FITNESS" or any of the other Marks as part of the name of your corporation, partnership, limited liability company or other similar entity.
You may use the Marks on various materials, such as business cards, stationery and checks, provided you (i) accurately depict the Marks on the materials, (ii) include a statement on the materials indicating that the business is independently owned and operated by you, (iii) do not use the Marks in connection with any other trademarks, trade names or service marks unless we specifically approve in writing prior to such use, and (iv) make available to us, upon our request, a copy of any materials depicting the Marks.
You must post a prominentsign in the Aira Fitness Businessidentifying you as an Aira FITNESS franchisee in a format we deem reasonably acceptable, including an acknowledgment that you independently own and operate the Aira Fitness Business and that the AIRA FITNESS Mark is owned by us and your use is under a license we have issued to you.
Source: Item 23 — **RECEIPTS (FDD pages 59–254)
What This Means (2025 FDD)
According to the 2025 Aira Fitness Franchise Disclosure Document, franchisees are restricted from using the Aira Fitness marks as part of their business entity name. Specifically, franchisees cannot incorporate the words "AIRA" or "AIRA FITNESS" or any other marks associated with the brand into the name of their corporation, partnership, limited liability company, or any similar business entity. This restriction is in place to protect the brand's identity and ensure consistency across all franchise locations.
While franchisees cannot use the marks in their entity's name, they are required to use "AIRA FITNESS" as the trade name for their Aira Fitness Business. However, they cannot use any other mark or words to identify the business without prior written consent from Aira Fitness. This ensures that the public recognizes the business as an Aira Fitness franchise while maintaining the franchisor's control over branding and marketing materials.
Franchisees are permitted to use the marks on various materials such as business cards, stationery, and checks, provided they accurately depict the marks, include a statement indicating independent ownership and operation, and do not use the marks in conjunction with any other trademarks without written approval. Additionally, franchisees must display a prominent sign identifying themselves as an Aira Fitness franchisee, acknowledging their independent ownership and the franchisor's ownership of the Aira Fitness mark.
These regulations are typical in franchising, as they allow Aira Fitness to maintain brand consistency and protect its trademarks, while still allowing franchisees to represent themselves as part of the Aira Fitness system. Prospective franchisees should be aware of these restrictions and ensure they comply with all branding guidelines to avoid potential breaches of the franchise agreement.