Can Aira Fitness develop or operate other exercise facilities under a different trademark within the Designated Area?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
We and our affiliates also have the right to develop and operate and grant others the right to develop and operate exercise facilities and other businesses under a different trademark within and outside the Designated Area which may be similar to or competitive with Aira Fitness Businesses.
We will not operate, franchise, or license the operation of an exercise facility offering 24/7 keycard access and substantially similar to an Aira Fitness Business in your Designated Area, except in connection with our acquisition of a multi-unit brand.
If we acquire a multi-unit brand (through a stock purchase, asset purchase, merger, or otherwise), we or our affiliate may operate, franchise, or license the operation of the acquired brand within and outside the Designated Area, without offering any rights or compensation to you.
Source: Item 23 — **RECEIPTS (FDD pages 59–254)
What This Means (2025 FDD)
According to Aira Fitness's 2025 Franchise Disclosure Document, Aira Fitness and its affiliates retain the right to develop and operate exercise facilities and other businesses under different trademarks, even if they are similar to or competitive with Aira Fitness businesses, both within and outside a franchisee's designated area. This means that while a franchisee is granted a designated area, Aira Fitness is not restricted from opening competing businesses under different brand names within that same area.
However, Aira Fitness makes an exception regarding facilities offering 24/7 keycard access that are substantially similar to an Aira Fitness Business. Aira Fitness will not operate, franchise, or license such a facility in a franchisee’s designated area, unless it acquires a multi-unit brand. If Aira Fitness acquires a multi-unit brand, it may operate, franchise, or license the operation of the acquired brand within and outside the Designated Area, without offering any rights or compensation to the franchisee.
This clause highlights a potential risk for franchisees. While they are granted a designated area, Aira Fitness retains considerable freedom to introduce competing businesses under different brand names. The only restriction is on operating similar 24/7 keycard access facilities, and even this restriction is waived if Aira Fitness acquires a multi-unit brand. Prospective franchisees should carefully consider the potential impact of such competition on their business before investing in an Aira Fitness franchise.