Where does Aira Fitness deposit the National Marketing Fee?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
A. National Marketing Fee. Once we establish the National Marketing Fund, you must pay us each month a National Marketing Fee in the amount equal to one percent (1%) of your Gross Sales (or such lesser amount as we determine) and in the same manner as Royalties are paid ("National Marketing Fee"). We will deposit the National Marketing Fee in the Marketing Fund that we manage. We may use the Marketing Fund to conduct national, regional and local advertising, marketing, promotional and public relations campaigns, including the cost of: (i) preparing and conducting print, point- of-sale, radio, television, internet, electronic, out-of-home, and billboard advertising; (ii) conducting e-commerce website activities; (iii) updating and hosting a website (including the development of locator programs); (iv) providing market intelligence through analytics to the System; (v) conducting member interviews, focus groups and surveys; (vi) providing creative development services including the development and modification of Aira Fitness Business design and trade dress, logos, graphics and vehicle wraps; (vii) obtaining sponsorships and endorsements; (viii) developing and conducting contests, sweepstakes and other prize promotions; (ix) developing and administering member loyalty programs, coupons and gift certificates; (x) engaging advertising and marketing agencies and public relations firms; and (xi) any other expenses for developing and promoting the
Source: Item 23 — **RECEIPTS (FDD pages 59–254)
What This Means (2025 FDD)
According to Aira Fitness's 2025 Franchise Disclosure Document, the National Marketing Fee, which is a percentage of the franchisee's gross sales, is deposited into a Marketing Fund managed by Aira Fitness. This fund is used for national, regional, and local advertising, marketing, promotional, and public relations campaigns.
The franchise agreement specifies a range of activities that the Marketing Fund may cover, including print, radio, television, internet, and out-of-home advertising, e-commerce website activities, website updates, market intelligence, creative development, sponsorships, contests, loyalty programs, and engagement of advertising agencies. Aira Fitness has the discretion to determine how the monies in the Marketing Fund are used, and is not required to spend any particular amount in the area where the franchisee's Aira Fitness Business is located.
Any National Marketing Fees that are not spent in a given fiscal year will be carried over for future use. Aira Fitness also has the option to make loans to the Marketing Fund with reasonable interest to cover any deficits, and can cause the Marketing Fund to invest in a surplus for future use. Additionally, Aira Fitness may be reimbursed for reasonable administrative costs, salaries, and overhead incurred while administering or providing services to the Marketing Fund.