Where will Aira Fitness deposit the National Marketing Fee?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
As of the date of this Disclosure Document, we do not yet operate and manage a National Marketing Fund (the "Marketing Fund")to advertise and promote Aira Fitness Businesses in the System. However, we plan to establish a National Marketing Fund in the future. Once we establish the National Marketing Fund, you will pay us the monthly National Marketing Fee. We will deposit the National Marketing Fee in the Marketing Fund which is part of our general account. We may use the Marketing Fund to conduct national, regional and local advertising, marketing, promotional and public relations campaigns, including the cost of: (i) preparing and conducting print, point-of-sale, radio, television, internet, electronic, out-of-home, and billboard advertising; (ii) conducting e-commerce website activities; (iii) updating and hosting a website (including the development of locator programs); (iv) providing market intelligence through analytics to the System; (v) conducting member interviews,focus groups and surveys; (vi) providing creative development services including the development and modification of Aira FitnessBusiness design and trade dress, logos, graphics and vehiclewraps;(vii) obtainingsponsorships andendorsements;(viii) developingand conducting contests, sweepstakes and other prize promotions; (ix) developing and administering member loyalty programs, coupons and gift certificates;(x) engagingadvertisingand marketingagencies andpublic relations firms; and (xi) any other expenses for developing and promoting the brand or System. We also may use the Marketing Fund to develop advertising and promotional materials for regional and local advertising and marketing cooperatives and for use in each franchisee's local market. In certain markets, we may assist a franchisee with its initial advertising and promotional activities to increase brand awareness. We may have an in-house marketingorwe may contractwith variousoutside advertisingand marketingagencies andthird party vendors to produce certain advertising and promotional materials and to create and implement public relations campaigns.We willdetermine the useof the moniesin the MarketingFund.We may be reimbursed for reasonable administrative costs,salaries and overhead incurred in administering or providing services to the Marketing Fund.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 38–43)
What This Means (2025 FDD)
According to Aira Fitness's 2025 Franchise Disclosure Document, the National Marketing Fee will be deposited into the Marketing Fund, which is part of Aira Fitness's general account. Aira Fitness plans to establish a National Marketing Fund in the future, and once established, franchisees will be required to pay a monthly National Marketing Fee.
The funds within the Marketing Fund can be used for various advertising, marketing, promotional, and public relations campaigns at the national, regional, and local levels. These activities include print, point-of-sale, radio, television, internet, electronic, out-of-home, and billboard advertising. The funds may also cover e-commerce website activities, website updates, market intelligence, member interviews, creative development services, sponsorships, contests, member loyalty programs, and engagement with advertising agencies and public relations firms.
Aira Fitness retains control over how the monies in the Marketing Fund are used and may be reimbursed for reasonable administrative costs, salaries, and overhead incurred while administering or providing services to the fund. It's important to note that Aira Fitness is not obligated to spend any specific amount of the Marketing Fund in the area where a franchisee's Aira Fitness Business is located. Any unspent National Marketing Fees will be carried over for future use. This structure is fairly typical in franchising, where marketing funds are centrally managed to benefit the brand as a whole, though franchisees often desire more local control.