Are company or affiliate owned Aira Fitness Businesses required to contribute to the Marketing Fund?
Aira_Fitness Franchise · 2025 FDDAnswer from 2025 FDD Document
All Aira Fitness franchisees are required to pay the National Marketing Fee, provided the amount of the National Marketing Fee may vary depending on the National Marketing Fee amount in effect at the time the franchisee signed a franchise agreement. Company or affiliate owned Aira Fitness Businesses will not contribute to the Marketing Fund.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 38–43)
What This Means (2025 FDD)
According to Aira Fitness's 2025 Franchise Disclosure Document, company or affiliate-owned Aira Fitness businesses are not required to contribute to the National Marketing Fund. However, all Aira Fitness franchisees are required to pay the National Marketing Fee, although the amount may vary based on the fee in effect when the franchisee signed their franchise agreement.
This distinction means that franchisees bear the responsibility for contributing to the marketing fund, while company-owned locations do not. This could potentially create a disparity in marketing resources available to franchisees compared to company-owned locations.
Prospective franchisees should inquire about the rationale behind this policy and how Aira Fitness ensures fair marketing support for all locations, regardless of ownership. Understanding the allocation of marketing resources and the potential impact on individual franchise performance is crucial for making an informed investment decision.